CCS Public Relations

Customer Reference Program Management

Let success speak out for you

Your best sales resource is a satisfied customer. Their words show the real-world value of your solutions, give unbiased credibility to your marketing claims, and help land new business.

CCS has been managing successful customer reference programs for Fortune 500 companies since 1966 — long before the practice became mainstream.

Our experience, expertise and techniques are unsurpassed. We can take the lead or help you design and implement an effective customer reference program, manage it, or simply qualify and track existing customers willing to serve as references when opportunities arise. Over time, we can also develop your new customers into willing references.

Our most popular customer reference deliverables include:

  • Case Histories/Success Stories
  • Customer-Focused Videos
  • Customer Reference Media Placement
  • External/Internal Slide Presentations
  • Testimonial Quotes
  • Qualification for Ad Campaigns
  • Event Participation/Panel Discussions
  • Customer References for Product Launches
  • Customer Site Visits
  • Customer-to-Customer Reference Phone Calls
  • Industry Analyst Interview Coordination, including white papers
  • Approval for Usage in RFPs and RFQs

Contact us now to find out how CCS can craft your customer reference program strategy to build industry awareness, educate customers, build/enhance relationships, and secure new sales.