Gayle Mestel, President/CEO has managed the effective and strategic use of thousands of customer references in a broad range of deliverables, events and campaigns. She manages CCS’ business unit that develops outsourced customer reference programs for corporate clients. This includes cultivating and tracking customer relationships, matching those valued alliances to sales and marketing opportunities, as well as developing case studies, testimonial quotes, videos and other marketing communications deliverables to maximize exposure. “Formal customer reference programs are not always top of mind since ad hoc solutions are often relied on instead. We take these programs to the next level to ensure a total positive experience for everyone involved, ensure that all loops are closed and ultimately provide clients with quantifiable metrics,” she says. “CCS has specialized in customer reference program management since day one; our experience and expertise are exceptional.”